THE SWEDISH Experience

A BLUEPRINT
FOR NIGERIA

The risk of a man dying from a tobacco-related illness is less in Sweden than in any other country, although tobacco consumption is on a comparable level with that of other countries in Europe and around the world. Researchers refer to this paradox as “the Swedish Experience”.

Sweden has achieved a historic public health victory, officially becoming the world's first and only “smoke-free” country by driving adult smoking rates below 5%. This unparalleled success was not achieved through prohibition, but by the widespread adoption of safer, smoke-free alternatives like snus, the precursor to modern nicotine pouches. This proves that informed adult choice and access to better products can dramatically accelerate the decline of smoking. It is our foundational goal to replicate this Swedish model of harm reduction in Nigeria, offering millions of adults a path away from combustible cigarettes and toward a smoke-free future.

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PHYSICAL LOCATIONS
TO SHOP SNUZ

SNUZ shop location in Lagos — 23 Ikola Road Ipaja Lagos

SNUZ shop location in Abuja — 75 Aminu Kano Cres, Wuse 2, Abuja 900288, Federal Capital Territory

SNUZ shop location in Victoria Island, Lagos — 7 Bishop Aboyade Cole St, Victoria Island, Lagos 106104, Lagos

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Illustration showing safer, smoke-free alternatives

29 Apr 2026

Q1 2026 Trading Statement

Regulatory Update: snuz.ng Receives NAFDAC Approval for Nicotine Pouch Distribution in Nigeria

snuz.ng is proud to announce that its nicotine pouch products are now available in Nigeria following full compliance with the regulatory requirements established by the National Agency for Food and Drug Administration and Control (NAFDAC).

This milestone reflects snuz.ng’s commitment to operating with transparency, safety, and adherence to Nigerian regulatory standards. Through the completion of the required documentation and regulatory review processes, snuz.ng is authorised to distribute nicotine pouch products within the Nigerian market in accordance with applicable guidelines.

Nicotine pouches are a modern, smoke-free nicotine alternative designed for adult consumers. At snuz.ng, we are dedicated to providing high-quality products while ensuring that all sales and marketing practices comply with the National Tobacco Control Act (2015) and other relevant Nigerian regulations.

snuz.ng remains committed to responsible business practices, including:
- Supplying NAFDAC-compliant nicotine pouch products
- Strictly enforcing 18+ age restrictions for all purchases
- Ensuring clear labelling, ingredient transparency, and regulatory compliance
- Supporting responsible retail and distribution standards
As Nigeria’s nicotine product regulatory landscape continues to evolve, snuz.ng will continue to work closely with regulatory authorities to ensure full compliance and maintain the highest standards of product quality and consumer safety.

Through this regulatory approval, snuz.ng aims to contribute to a responsible and transparent marketplace for adult nicotine alternatives in Nigeria.

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